You want to have more clients, and you want to grow your firm. However, in today’s world and with all of the competition that is out there, this can sometimes seem impossible. You need to understand how digital marketing for lawyers works, particularly SEO, and how you can implement it into your strategies.
The Importance of SEO
You might have heard of SEO marketing before, but you don’t know what search engine optimization means. Essentially, this strategy helps you to improve your rankings in the search engines. The higher you are ranked in the search engines, the easier it is going to be for potential clients to find your company. When you are creating content for your sites, you want to use the right keywords and phrases that are going to help you rank highly.
It is important that you consider local SEO, as well. Simply adding your location, such as Glen Ellyn, to the content you are writing can help you rank higher when people in your area are looking for an attorney with your skillset. For example, in the blog posts that you write, you are not just going to want to write “personal injury attorney” or “family attorney”. Instead, you want to write “personal injury attorney in Glen Ellyn” or “Glen Ellyn family attorney.” After all, when people are searching for an attorney, they are generally going to include their location to help narrow down their choices.
Beyond Your Site
In addition to improving the SEO that you have on your site, you also need to incorporate SEO on the social media sites that you are using. This is going to help make it easier for people to find you on the various social media platforms. It can also help to boost the rankings of your site when you have links from your social media to your main site and blog.
If digital marketing for lawyers seems like it is going to be a fulltime job, that’s because it can be. You need to nurture your marketing strategies and be willing to change and update them when needed, and all of this can take a substantial amount of time. This is time that you might not have. Fortunately, it is possible to hire professionals who can take care of one or all of the various digital marketing aspects for you. If you are in Glen Ellyn, IL, you should get in touch with Forward Lawyer Marketing.